The international marketing strategy modeling of leisure farm
Year of publication: |
2016
|
---|---|
Authors: | Wu, Chih-Wen |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 4, p. 1345-1350
|
Subject: | Leisure farm | International product strategy | International pricing strategy | International promotion strategy | International channel strategy | Performance | Internationales Marketing | International marketing | USA | United States | Strategisches Management | Strategic management |
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