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Search: subject:"Internet social networking"
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Seeking the opinions of others online : evidence of evaluation overshoot
Coker, Brent L. S.
- In:
Journal of economic psychology : research in economic …
33
(
2012
)
6
,
pp. 1033-1042
Persistent link: https://www.econbiz.de/10009687471
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Seeking the opinions of others online: Evidence of evaluation overshoot
Coker, Brent L.S.
- In:
Journal of Economic Psychology
33
(
2012
)
6
,
pp. 1033-1042
The internet has evolved into a social tool whereby consumers increasingly read reviews and the opinions of others to aid their purchase decisions. The amount of review information available often leads consumers to process both positive reviews and negative. In two experiments, the present...
Persistent link: https://www.econbiz.de/10010594833
Saved in:
3
Internet
Social
Networking
Richter, Daniel
;
Riemer, Kai
;
Brocke, Jan vom
- In:
Business & Information Systems Engineering
3
(
2011
)
2
,
pp. 89-101
An overview of the literature on
Internet
social
networking
(ISN) is presented. The authors identify four dominant …
Persistent link: https://www.econbiz.de/10011001418
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