Kalra Sahi, Shalini; Dhameja, Nand; Pratap Arora, Ashok - In: Journal of Indian Business Research 4 (2012) 1, pp. 61-86
Purpose – The purpose of this paper is to illustrate the use of a post hoc predictive segmentation procedure to find out the variables that are the most important predictors of investor's preference for specific financial investment products. Design/methodology/approach – The study considers...