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Search: subject:"Justification effect"
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Consumer behaviour
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Justification effect
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The not-so-odd couple : odd pricing in a luxury context
Fraccaro, Annalisa
;
Macé, Sandrine
;
Parguel, Béatrice
- In:
Journal of business research : JBR
136
(
2021
),
pp. 356-365
Persistent link: https://www.econbiz.de/10012663211
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2
The odd-ending price
justification
effect
: the influence of price-endings on hedonic and utilitarian consumption
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 545-557
Persistent link: https://www.econbiz.de/10010417555
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