The not-so-odd couple : odd pricing in a luxury context
Year of publication: |
2021
|
---|---|
Authors: | Fraccaro, Annalisa ; Macé, Sandrine ; Parguel, Béatrice |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 136.2021, p. 356-365
|
Subject: | Conjoint analysis | Justification effect | Luxury consumption | Odd pricing | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenartikel | Brand | Conjoint-Analyse | Preismanagement | Pricing strategy |
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