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Search: subject:"KAM benefits"
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KAM benefits
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Beziehungsmarketing
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Customer power
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Fabra, María Eugenia
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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International journal of business environment : IJBE
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ECONIS (ZBW)
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Is KAM focus driving FMCG manufacturers towards an imbalanced customer portfolio shape?
Rubio, Pedro
;
Fabra, María Eugenia
;
Labajo, Victoria
- In:
International journal of business environment : IJBE
11
(
2020
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10012225198
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2
KAM effectiveness and future performance risk for FMCG companies : underlying risks of KAM
Rubio, Pedro
;
Fabra, María Eugenia
;
Labajo, Victoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 75-84)
.
2018
Persistent link: https://www.econbiz.de/10013277421
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