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Search: subject:"Kindchenschema"
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Consumer behaviour
3
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Kindchenschema cuteness
2
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Children
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Children in ads
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Corporate Social Responsibility
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Cuteness
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Kindchenschema
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Professional sports
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Recycling
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aesthetics
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Aytaç, Muhammed Bilgehan
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Bi̇li̇r, Hüsnü
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Journal of behavioral and experimental economics
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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Child images affect sports fans' prosociality and aggression
Aytaç, Muhammed Bilgehan
;
Bi̇li̇r, Hüsnü
- In:
Journal of behavioral and experimental economics
108
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014490137
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2
Aww effect : engaging consumers in "non-cute" prosocial initiatives with cuteness
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 209-220
Persistent link: https://www.econbiz.de/10012494247
Saved in:
3
Getting consumers to recycle now! : when and why cuteness appeals influence prosocial and sustainable behavior
Wang, Tingting
;
Mukhopadhyay, Anirban
;
Patrick, Vanessa M.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 269-283
Persistent link: https://www.econbiz.de/10011770943
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