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Box-office forecasting
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Innovation diffusion
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Korean film market
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Modified generalized Bass diffusion model
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Electronic commerce research
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Box-office forecasting in Korea using search trend data : a modified generalized Bass diffusion model
Kang, Daekook
- In:
Electronic commerce research
21
(
2021
)
1
,
pp. 41-72
Persistent link: https://www.econbiz.de/10012543660
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