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Search: subject:"Kundenmanagement"
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Subject
All
Relationship marketing
25,410
Beziehungsmarketing
25,409
Konsumentenverhalten
8,948
Consumer behaviour
8,947
Kundenzufriedenheit
5,439
Customer satisfaction
5,437
Dienstleistungsqualität
3,929
Service quality
3,929
Brand management
2,574
Markenführung
2,574
Kundenmanagement
2,562
Deutschland
2,345
Germany
2,296
Theory
2,253
Theorie
2,251
Lieferantenmanagement
2,203
Supplier relationship management
2,203
Social Web
2,063
Social web
2,063
Marketingmanagement
1,922
Marketing management
1,894
Markenimage
1,885
Brand image
1,882
Electronic Commerce
1,795
E-commerce
1,657
Online-Marketing
1,612
Internet marketing
1,583
Kundenwert
1,540
Customer integration
1,473
Kundenintegration
1,473
Customer value
1,472
Vertrauen
1,401
Confidence
1,386
Einzelhandel
1,356
Retail trade
1,338
Brand
1,278
Markenartikel
1,265
Online retailing
1,258
Online-Handel
1,258
Customer service
1,162
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Online availability
All
Undetermined
8,831
Free
3,454
Type of publication
All
Article
18,657
Book / Working Paper
8,449
Journal
38
Other
1
Type of publication (narrower categories)
All
Article in journal
15,161
Aufsatz in Zeitschrift
15,161
Aufsatz im Buch
3,380
Book section
3,380
Hochschulschrift
1,560
Thesis
1,240
Graue Literatur
1,064
Non-commercial literature
1,064
Arbeitspapier
661
Working Paper
661
Collection of articles of several authors
589
Sammelwerk
589
Case study
459
Fallstudie
459
Aufsatzsammlung
432
Ratgeber
258
Guidebook
239
Dissertation u.a. Prüfungsschriften
170
Bibliografie enthalten
163
Bibliography included
163
Lehrbuch
160
Textbook
141
Conference paper
139
Konferenzbeitrag
139
Konferenzschrift
119
Handbook
108
Handbuch
108
Conference proceedings
72
Collection of articles written by one author
58
Sammlung
58
Reprint
47
Glossar enthalten
27
Glossary included
27
Interview
25
Bibliographie
24
Festschrift
24
Bibliografie
20
Fallstudiensammlung
20
Systematic review
19
Übersichtsarbeit
19
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Language
All
English
20,896
German
6,107
Undetermined
139
French
28
Polish
15
Italian
12
Czech
6
Multiple languages
4
Spanish
4
Swedish
4
Dutch
3
Romanian
3
Danish
1
Russian
1
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Author
All
Bruhn, Manfred
124
Homburg, Christian
114
Kumar, V.
81
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Bauer, Hans H.
51
Hollebeek, Linda D.
51
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
40
Hippner, Hajo
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Wiedmann, Klaus-Peter
36
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Eggert, Andreas
33
Georgi, Dominik
33
Helmke, Stefan
33
Smith, Alan D.
33
Neslin, Scott A.
32
Reichwald, Ralf
32
Svensson, Göran
32
Thaichon, Park
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Mittal, Vikas
31
Prentice, Catherine
31
Schüller, Anne M.
31
Reinartz, Werner J.
30
Sheth, Jagdish N.
30
Belz, Christian
29
Hadwich, Karsten
29
Loureiro, Sandra Maria Correia
29
Evanschitzky, Heiner
28
Grewal, Dhruv
28
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Institution
All
Springer Fachmedien Wiesbaden
81
IGI Global
17
American Marketing Association
10
Haufe-Lexware GmbH & Co. KG
10
National Bureau of Economic Research
10
Verlag Dr. Kovač
10
Institut für Wirtschaftsinformatik <Bern>
9
Books on Demand GmbH <Norderstedt>
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
7
Harvard Graduate School of Business Administration
6
Universität St. Gallen
6
AMACOM
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Information Resources Management Association
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
Nomos Verlagsgesellschaft
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer Gabler <Firma>
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Wiley-VCH
5
De Gruyter Oldenbourg
4
Edward Elgar Publishing
4
Erich-Schmidt-Verlag
4
Fachhochschule Reutlingen / European School of Business
4
Gottfried Wilhelm Leibniz Universität Hannover
4
INTARGIA Managementberatung GmbH
4
Munich Business School
4
NetLibrary, Inc
4
Shaker Verlag
4
Technische Universität Dresden
4
Thüringen / Landesregierung
4
Universität <Augsburg> / Research Center Finance & Information Management
4
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
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Published in...
All
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
296
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of strategic marketing
172
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Tourism management : research, policies, practice
111
Gabler Edition Wissenschaft
110
The journal of product & brand management
110
Asia Pacific journal of marketing and logistics
107
Journal of retailing
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Cogent business & management
102
Psychology & marketing
101
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of financial services marketing : JFSM
70
Business horizons
69
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Source
All
ECONIS (ZBW)
25,897
USB Cologne (EcoSocSci)
1,114
USB Cologne (business full texts)
122
BASE
11
EconStor
1
Showing
51
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60
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51
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
52
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
53
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
54
How digital transformation impacts customer experience in the hard luxury industry : consensus on omnichannel strategy
Bertrand, Marine
;
Glebova, Ekaterina
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
3
,
pp. 183-216
Persistent link: https://www.econbiz.de/10014555825
Saved in:
55
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
56
Customer journey partitioning : a customer-centric conceptualization beyond stages and touchpoints
Reitsamer, Bernd
;
Becker, Larissa
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556546
Saved in:
57
Sharing is caring? : the effect of negative peer-to-peer experiences on loyalty intentions in the sharing economy
Grüner, Alina
;
Postel, Lea
;
Schumann, Jan Hendrik
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556705
Saved in:
58
Smart shopper feelings in the case of store brands : the role of human capital as a key antecedent and the implications for store loyalty
Collins, Alan M.
;
Maglaras, George
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10014558992
Saved in:
59
From transactions to transformations : exploring transformative food retailing
Saarijärvi, Hannu
;
Sparks, Leigh
;
Närvänen, Elina
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10014558995
Saved in:
60
Customers, markets, and five archetypical value creation logics : a review of demand-side research in strategic management
Schmidt, Jens
;
Priem, Richard
;
Zanella, Paola
- In:
Journal of management
50
(
2024
)
6
,
pp. 2309-2342
Persistent link: https://www.econbiz.de/10014578609
Saved in:
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