Drawing on emotional contagion theory and language-mediated association theory, this study develops a research model to examine how textual and facial emotions afect charitable crowdfunding performance. We use computer-aided techniques to extract and measure specifc textual and facial emotions...

Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the donation revenue...