Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Year of publication: |
2024
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Authors: | Xue, Xunyue ; Mattila, Anna S. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 4, p. 770-782
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Subject: | corporate charitable giving | corporate social responsibility | customer engagement | donation | karma | tipping | Fundraising | Corporate Social Responsibility | Corporate social responsibility | Wohltätigkeit | Charity | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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