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Search: subject:"Laddering interview technique"
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Consumer behaviour
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buying behavior
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laddering interview technique
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means-end chain analysis
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Understanding purchase determinants of luxury vintage products
Amatulli, Cesare
;
Pino, Giovanni
;
De Angelis, Matteo
; …
- In:
Psychology & marketing
35
(
2018
)
8
,
pp. 616-624
Persistent link: https://www.econbiz.de/10011970131
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2
The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Jeng, Mei-Yuan
;
Yeh, Tsu-Ming
- In:
Service business
10
(
2016
)
1
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011722235
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