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Search: subject:"Location branding"
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Location branding
2
Asymmetric geographic preferences
1
Auslandsaufenthalt
1
Betriebliche Standortwahl
1
Brand image
1
Brand management
1
Confidence
1
Consumer behaviour
1
Country-of-origin effect
1
Designation of origin
1
Economic geography
1
Employer-of-choice strategy
1
Expatriate assignment
1
Firm location choice
1
Geographic associations
1
Herkunftsbezeichnung
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Motivation
1
Motivation to expatriate
1
Multinationales Unternehmen
1
Peer-to-peer platforms
1
Place marketing
1
Psychological distance
1
Reputation
1
Reputation mechanism
1
Self-initiated expatriate (SIE)
1
Socioeconomic and cultural similarity
1
Standortmarketing
1
Transnational corporation
1
Trust
1
Vertrauen
1
Wirtschaftsgeographie
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English
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Ceric, Arnela
1
Chintagunta, Pradeep K.
1
Chu, Junhong
1
Crawford, Heather J.
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Human resource management review
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
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Geography as branding : descriptive evidence from Taobao
Chintagunta, Pradeep K.
;
Chu, Junhong
- In:
Quantitative marketing and economics : QME
19
(
2021
)
1
,
pp. 53-92
Persistent link: https://www.econbiz.de/10012488949
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2
Attracting SIEs : influence of SIE motivation on their location and employer decisions
Ceric, Arnela
;
Crawford, Heather J.
- In:
Human resource management review
26
(
2016
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10011455984
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