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Search: subject:"Logo redesign"
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Brand image
3
Brand management
3
Markenführung
3
Markenimage
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Consumer behaviour
2
Konsumentenverhalten
2
Logo redesign
2
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Brand associations
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Brand communication
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Werbewirkung
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attitude toward rebranding
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brand loyalty
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logo evaluation
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logo redesign
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sport rebranding
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Aula, Hanna-Mari
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Cui, Annie Peng
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The journal of brand management : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger
Erjansola, Ari-Matti
;
Lipponen, Jukka
;
Vehkalahti, Kimmo
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10012550251
Saved in:
2
The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation
Williams, Antonio S.
;
Son, Sungwook
;
Walsh, Patrick
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10012519180
Saved in:
3
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
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