Tam, Carlos; Barroso, Maria; Cruz-Jesus, Frederico - In: Journal of Hospitality and Tourism Technology 13 (2022) 2, pp. 264-280
Purpose Low-cost carriers’ (LCC) worldwide market share is gaining momentum. This paper aims to propose using the expectation confirmation model (ECM) combined with brand awareness and image, website quality and visual appeal to evaluate the continuance use intention of low-cost airlines (LCA)...