The concept of loyalty has remained a central theme in business for over 50 years. This concept has gained additional … a ntecedents of online store loyalty; however, unlike previous works, the present study explores a conceptual perception … of loyalty. This study provides insights into behavioral and attitudinal perspectives and concentrates on the importance …

) on loyalty are less understood. This article will examine how relationship quality and consumer predispositions (self …-concept, brand communal focus) affect loyalty, with customer engagement behaviour and self-brand connection acting as mediating … apps in the Indian state of Karnataka. The main findings indicate that self-concept does not generate loyalty by itself but …

role of perceived food quality and brand loyalty and third, test the moderating effect of consumer consciousness of … between FOP food labeling standards and consumer satisfaction, and perceived food quality and brand loyalty mediated this … between FOP food labeling standards and perceived food quality and brand loyalty, respectively. In the light of these findings …

Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word …. Findings - The study reveals that green brand loyalty mediates the relationship between brand trust and WoM. Additionally …, green promotion significantly moderates the relationship between brand trust and green brand loyalty. The study concludes …