Investigating the effect of drivers of customer equity on continuance use intention of branded apps : a study of Instagram's app
Seyed Mehdi Mirmehdi
| Year of publication: |
2023
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|---|---|
| Authors: | Mirmehdi, Seyed Mehdi |
| Published in: |
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-114X, ZDB-ID 2400957-X. - Vol. 19.2023, 1, p. 1-16
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| Subject: | attitudinal loyalty | behavioral loyalty | brand equity | Brand loyalty | Branded apps | Continuance use intention,Customer value | Drivers | relationship equity | value equity | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Mobile Anwendung | Mobile application | Markentreue | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.323211 [DOI] hdl:11159/654585 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015051232