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Search: subject:"Loyalty marketing"
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Beziehungsmarketing
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Consumer behaviour
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Behavioral loyalty
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Business ethics
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Customer lifetime value
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Nike,sport and politics
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Segmentation
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Take a Knee
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Time series analysis
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advertising
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competitiveness
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Bai, Billy
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Giebe, Carsten
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Business ethics and leadership : BEL
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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"Take a knee" protests in professional sports : an empirical study about the influence on customer loyalty to Nike in Germany
Giebe, Carsten
;
Löffler, Lana
;
Schneider, Sandra
- In:
Business ethics and leadership : BEL
4
(
2020
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10012486633
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2
The evolution of behavioral loyalty and customer lifetime value over time : investigation from a Casino Loyalty Program
Yoo, Myongjee
;
Bai, Billy
;
Singh, Ashok K.
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012296857
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3
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
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