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Search: subject:"Luxury consumption tendency"
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Consumer behaviour
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China
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Turkey
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brand image
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conspicuous consumption
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fear of COVID-19
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life satisfaction
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luxury consumption tendency
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materialism
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urge to buy
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Coelho, Arnaldo
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Ma, Marco Haozhe
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Journal of global marketing
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Marketing i menedžment innovacij : m&mi
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ECONIS (ZBW)
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Luxury
consumption
tendency
: a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe
;
Coelho, Arnaldo
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10015050009
Saved in:
2
The effect of fear of COVID-19 on
luxury
consumption
tendency
and the role of materialism
Kurnaz, Aysel
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 72-84
Persistent link: https://www.econbiz.de/10014375486
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