Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Year of publication: |
2024
|
---|---|
Authors: | Ma, Marco Haozhe ; Coelho, Arnaldo |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 37.2024, 3, p. 175-193
|
Subject: | brand image | conspicuous consumption | life satisfaction | Luxury consumption tendency | social influence | urge to buy | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | China | Portugal | Nachfrageinterdependenz | Interdependent preferences | Zufriedenheit | Satisfaction | Privater Konsum | Private consumption | Konsum | Consumption | Vergleich | Comparison |
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