Hossain, Muhammad Ismail; Akter, Nasrin; Muzareba, … - 2024
Chapter 1 Marketing Environment -- Chapter 2 Marketing Management Planning -- Chapter 3 Segmentation, Targeting And …) -- Chapter 7 Supply Chain Management -- Chapter 8 Integrated Marketing Communication -- Digital Marketing -- Chapter 9 Pricing … Strategies -- Chapter 10 Customer Relationship Management -- Chapter 11 Services Marketing -- Chapter 12 Marketing Ethics. …