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Search: subject:"MIXADAPT Scale"
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Cross-Country Study
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Export Marketing Program
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MIXADAPT Scale
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Lages, Cristiana Raquel
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Lages, Luis Filipe
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Faculdade de Economia, Universidade Nova de Lisboa
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The
MIXADAPT
Scale
: A Measure of Marketing Mix Adaptation to the Foreign Market
Lages, Luis Filipe
;
Lages, Cristiana Raquel
-
Faculdade de Economia, Universidade Nova de Lisboa
-
2003
foreign market (the
MIXADAPT
scale
). The scale shows evidence of reliability as well as convergent, discriminant and …
Persistent link: https://www.econbiz.de/10005456403
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