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  • Search: subject:"Markenpolitik"
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Year of publication
Subject
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Markenführung 17,268 Brand management 17,264 Konsumentenverhalten 7,535 Consumer behaviour 7,533 Markenimage 7,226 Brand image 7,082 Markenartikel 5,383 Brand 5,334 Relationship marketing 2,597 Beziehungsmarketing 2,596 Markenpolitik 2,475 Social Web 1,811 Social web 1,811 Online-Marketing 1,624 Internet marketing 1,601 Marketingmanagement 1,424 Marketing management 1,407 Deutschland 1,176 Werbewirkung 1,161 Advertising effects 1,150 Germany 1,113 Marketing 938 Luxury goods 881 Luxusgüter 881 Werbung 767 Advertising 732 Einzelhandel 701 Corporate reputation 685 Firmenimage 685 Retail trade 684 Brand loyalty 669 Theorie 669 Theory 668 Customer satisfaction 647 Kundenzufriedenheit 647 Internationales Marketing 638 International marketing 612 Handelsmarke 610 Emotion 604 USA 599
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Online availability
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Undetermined 7,071 Free 2,378
Type of publication
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Article 12,802 Book / Working Paper 5,779 Journal 42
Type of publication (narrower categories)
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Article in journal 10,352 Aufsatz in Zeitschrift 10,352 Aufsatz im Buch 2,398 Book section 2,398 Hochschulschrift 753 Thesis 522 Graue Literatur 504 Non-commercial literature 504 Case study 454 Fallstudie 454 Collection of articles of several authors 415 Sammelwerk 415 Aufsatzsammlung 322 Working Paper 317 Arbeitspapier 309 Dissertation u.a. Prüfungsschriften 134 Conference paper 126 Konferenzbeitrag 126 Reprint 106 Ratgeber 100 Konferenzschrift 99 Guidebook 94 Lehrbuch 90 Textbook 76 Conference proceedings 55 Bibliografie enthalten 52 Bibliography included 52 Handbook 39 Handbuch 39 Interview 27 Fallstudiensammlung 16 Systematic review 14 Übersichtsarbeit 14 Collection of articles written by one author 13 Sammlung 13 Bibliographie 12 Glossar enthalten 11 Glossary included 11 Mehrbändiges Werk 10 Multi-volume publication 10
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Language
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English 14,958 German 3,543 Undetermined 89 French 32 Italian 13 Polish 12 Russian 12 Spanish 4 Swedish 4 Serbian 2 Valencian 1 Kazakh 1 Dutch 1 Portuguese 1
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Author
All
Burmann, Christoph 134 Esch, Franz-Rudolf 127 Baumgarth, Carsten 87 Melewar, T. C. 75 Huber, Frank 64 Keller, Kevin Lane 61 Meffert, Heribert 61 Ahlert, Dieter 55 Bruhn, Manfred 53 Balmer, John M. T. 47 De Chernatony, Leslie 45 Tomczak, Torsten 42 Bang, Nguyen 38 Loureiro, Sandra Maria Correia 38 Bauer, Hans H. 36 Phau, Ian 36 Wiedmann, Klaus-Peter 36 Foroudi, Pantea 35 Merrilees, Bill 35 Fournier, Susan 33 Ind, Nicholas 33 Schmidt, Holger J. 33 Sattler, Henrik 32 Uggla, Henrik 32 Kernstock, Joachim 30 MacInnis, Deborah J. 28 Romaniuk, Jenni 28 Strebinger, Andreas 28 Völckner, Franziska 28 Christodoulides, George 27 Gupta, Suraksha 27 Guzman, Francisco 27 Ko, Eunju 27 Veloutsou, Cleopatra 26 Han, Heesup 25 Schroeder, Jonathan E. 25 Swoboda, Bernhard 25 Aaker, David A. 24 Diamantopoulos, Adamantios 24 Herrmann, Andreas 24
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Institution
All
Springer Fachmedien Wiesbaden 114 Gesellschaft zur Erforschung des Markenwesens 32 Verlag Dr. Kovač 17 Haufe-Lexware GmbH & Co. KG 13 National Bureau of Economic Research 13 Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement 13 Information Resources Management Association 12 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 9 Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen> 7 NetLibrary, Inc 7 Springer Gabler <Firma> 7 Springer International Publishing 7 Books on Demand GmbH <Norderstedt> 6 Munich Business School 6 Österreichische Werbewissenschaftliche Gesellschaft 6 Campus Verlag 5 Deutsche Werbewissenschaftliche Gesellschaft 5 Fachhochschule Reutlingen / European School of Business 5 Gesellschaft für Konsum-, Markt- und Absatzforschung 5 IGI Global 5 Verlag Franz Vahlen 5 American Marketing Association 4 De Gruyter Oldenbourg 4 Edward Elgar Publishing 4 Helmut-Schmidt-Universität 4 Redline Verlag 4 Trendbüro <Hamburg> 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 3 Institut für Handelsmanagement <Münster (Westf)> 3 Markenverband 3 Marketing zwischen Theorie und Praxis e.V. / Alumni 3 Springer-Verlag GmbH 3 UVK Verlagsgesellschaft mbH 3 Bundesvereinigung City- und Stadtmarketing Deutschland 2 Chambre de commerce et d'industrie de Paris 2 Erasmus Research Institute of Management 2 Gottfried Wilhelm Leibniz Universität Hannover 2 Hochschule Niederrhein 2 Institut für Gewerblichen Rechtsschutz <Zürich> 2 Institut für Markt- und Distributionsforschung <Köln> 2
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Published in...
All
Journal of business research : JBR 602 The journal of brand management : an international journal 565 The journal of product & brand management 386 SpringerLink / Bücher 316 Journal of retailing and consumer services 287 European journal of marketing : EJM 125 Psychology & marketing 114 Journal of strategic marketing 111 Marketing intelligence & planning 111 Industrial marketing management : the international journal for industrial and high-tech firms 107 Journal of marketing communications 106 International journal of hospitality management 105 Asia Pacific journal of marketing and logistics 104 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 101 Journal of marketing management : MM 101 The IUP journal of brand management : IJBRM 92 Innovatives Markenmanagement 86 Springer eBook Collection 85 Journal of the Academy of Marketing Science 83 Journal of marketing 81 Journal of promotion management : innovations in planning and applied research 76 International journal of internet marketing and advertising : IJIMA 75 Marketing letters : a journal of research in marketing 70 Research 69 International journal of advertising : the review of marketing communications 68 Journal of promotion management : JPM 67 Journal of fashion marketing and management 66 Journal of international consumer marketing 66 Journal of advertising research 65 Tourism management : research, policies, practice 65 International marketing review 64 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 64 Journal of marketing management : JMM ; journal of the Academy of Marketing 60 Cogent business & management 59 Qualitative market research : an international journal 59 Journal of global marketing 56 Journal of marketing research : JMR 55 European journal of marketing 53 International journal of contemporary hospitality management 53 Journal of travel and tourism marketing 53
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Source
All
ECONIS (ZBW) 17,691 USB Cologne (EcoSocSci) 857 USB Cologne (business full texts) 44 OLC EcoSci 13 EconStor 11 BASE 6 ArchiDok 1
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Showing 1 - 10 of 18,623
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You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida; Elsharnouby, Tamer H. - In: Journal of marketing for higher education 34 (2024) 1, pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
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Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri; Koll, Oliver - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
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The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul; Jacobi, Erik S. - In: The journal of brand management : an international journal 31 (2024) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
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Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie; Haupt, Martin; Ohlwein, Martin - In: The journal of brand management : an international journal 31 (2024) 2, pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
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The value of "brand" in the Chinese stock market : the impact of brand attention on stock performance and the moderation role of investor sentiment
Liu, Shuqin; Ma, Diandian; Li, Xuerong; Li, Xiuting; … - In: The journal of behavioral finance : a publication of … 25 (2024) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10014513777
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Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José; Davies, Gary - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
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Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu; Ailawadi, Kusum L.; Martos-Partal, Mercedes; … - In: Journal of marketing 88 (2024) 3, pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
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Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul; Völckner, Franziska; Melnyk, Valentyna - In: Journal of marketing 88 (2024) 4, pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
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The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The journal of brand management : an international journal 31 (2024) 3, pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
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User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke; Sung, Billy - In: The journal of brand management : an international journal 31 (2024) 4, pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
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