entry modes -- The coordination and configuration of global value chains (GVCs) -- The management of the multinational firm. …The global economy as the macro-environment -- Theories of internationalization -- Market entry decisions -- Market …

) with traditional market entry modes as per the ownership, location and internalization paradigm (OLI) and transaction cost … multiple benefits by entering markets in global groups. Originality/value As literature addressing market entry modes focuses …

utilization of specific market entry modes as a result of a growing service orientation. Design/methodology/approach Newness and …-oriented international new ventures make use of different market entry modes at the same time. Service-related capabilities allow them to … especially use cooperative market entry modes to fuel lacking market knowledge and thus to overcome resource constraints in value …