Kunz, Werner - Sonderforschungsbereich 649: Ökonomisches Risiko, … - 2007
competition detected.
Keywords: Three-mode PCA, elasticities, joint plots, market structure analysis … within a market structure analysis because of its
significance (Kamakura and Russell 1989; Wedel et al. 1999).
The goal of … a market structure analysis is to detect the interrelationships between different market
brands and to evaluate their …