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Search: subject:"Marketing"
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Subject
All
Marketing
31,281
Consumer behaviour
28,263
Konsumentenverhalten
27,476
Relationship marketing
25,936
Beziehungsmarketing
25,167
Theorie
17,348
Theory
17,341
Lieferantenmanagement
17,322
Supplier relationship management
17,321
Brand management
17,187
Markenführung
17,041
Marketingmanagement
16,866
Marketing management
16,356
Deutschland
13,064
Online-Marketing
12,932
Internet marketing
12,825
Germany
12,280
Social Web
9,135
Social web
9,125
Markenimage
8,753
Brand image
8,665
USA
7,886
Customer satisfaction
7,552
United States
7,515
Kundenzufriedenheit
7,304
Marktforschung
7,013
Supply chain
6,666
Lieferkette
6,641
Market research
6,631
Electronic Commerce
6,331
Markenartikel
6,113
Brand
6,077
Service quality
5,909
Internationales Marketing
5,782
Dienstleistungsqualität
5,743
E-commerce
5,736
International marketing
5,685
Produktdifferenzierung
5,647
Product differentiation
5,579
Distribution channel
4,857
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Online availability
All
Undetermined
47,966
Free
29,871
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Article
103,381
Book / Working Paper
65,329
Journal
950
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616
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2
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Article in journal
68,061
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68,061
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18,823
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18,823
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10,609
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10,609
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8,205
Thesis
7,003
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6,892
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6,660
research-article
5,067
Collection of articles of several authors
4,453
Sammelwerk
4,453
Case study
2,919
Fallstudie
2,919
Aufsatzsammlung
2,572
Lehrbuch
2,265
Textbook
1,895
Bibliografie enthalten
1,815
Bibliography included
1,815
Konferenzschrift
1,595
Dissertation u.a. Prüfungsschriften
1,283
Ratgeber
996
review-article
976
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915
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895
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700
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700
conceptual-paper
695
Reprint
652
review
604
case-report
537
Handbook
524
Handbuch
524
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468
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372
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372
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326
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326
viewpoint
323
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English
119,455
German
35,118
Undetermined
13,071
French
763
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599
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482
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256
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250
Italian
222
Russian
221
Romanian
100
Swedish
66
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60
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54
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43
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32
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31
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23
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20
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15
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14
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13
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12
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11
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9
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9
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7
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4
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4
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4
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3
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3
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2
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Author
All
Bruhn, Manfred
440
Meffert, Heribert
389
Kotler, Philip
310
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
214
Huber, Frank
208
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Kumar, V.
166
Belz, Christian
164
Backhaus, Klaus
161
Sheth, Jagdish N.
156
Tomczak, Torsten
156
Herrmann, Andreas
155
Ahlert, Dieter
152
Kleinaltenkamp, Michael
152
Tadajewski, Mark
143
Fritz, Wolfgang
141
Kreutzer, Ralf T.
126
Nufer, Gerd
124
Svensson, Göran
122
Baumgarth, Carsten
121
Vrontis, Demetris
119
Spiller, Achim
109
Verhoef, Peter C.
109
Albers, Sönke
107
Grönroos, Christian
107
Kirchgeorg, Manfred
106
Diller, Hermann
105
Malhotra, Naresh K.
105
Krafft, Manfred
103
Melewar, T. C.
103
Brown, Stephen
100
Swoboda, Bernhard
99
Han, Heesup
98
Kitchen, Philip J.
98
Irwin, Scott H.
96
Keller, Kevin Lane
96
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Institution
All
Springer Fachmedien Wiesbaden
608
Agricultural and Applied Economics Association - AAEA
560
National Bureau of Economic Research
264
Department of Agricultural, Food and Resource Economics, Michigan State University
243
Charles H. Dyson School of Applied Economics and Management, Cornell University
191
Université Paris-Dauphine (Paris IX)
186
European Association of Agricultural Economists - EAAE
173
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
169
American Marketing Association
154
International Association of Agricultural Economists - IAAE
150
Department of Agribusiness and Applied Economics, North Dakota State University
147
Southern Agricultural Economics Association - SAEA
140
Economic Research Service, Department of Agriculture
130
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
125
Siauliai University
119
Australian Agricultural and Resource Economics Society - AARES
103
African Association of Agricultural Economists - AAAE
100
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
97
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Vytautas Magnus University
97
HAL
95
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Books on Demand GmbH <Norderstedt>
88
Economics Research, World Bank Group
87
IGI Global
79
Lithuanian University of Agriculture
78
Verlag Dr. Kovač
77
Vilnius Gediminas Technical University
74
European Society for Opinion and Marketing Research
72
Office of the Chief Economist, Department of Agriculture
72
Institut für Demoskopie Allensbach
67
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
63
Mykolas Romeris University
62
World Bank
62
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
58
Department of Agricultural and Resource Economics, University of California-Berkeley
57
Edward Elgar Publishing
52
ISM University of Management and Economics
52
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Haufe-Lexware GmbH & Co. KG
50
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Published in...
All
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Journal of retailing and consumer services
1,281
Marketing Intelligence & Planning
742
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of Consumer Marketing
580
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of Business & Industrial Marketing
502
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
International Marketing Review
437
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of Services Marketing
382
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Strategic Direction
355
International Journal of Bank Marketing
353
Journal of advertising research
352
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Source
All
ECONIS (ZBW)
135,649
USB Cologne (EcoSocSci)
10,964
RePEc
10,774
Other ZBW resources
8,540
BASE
3,177
EconStor
810
USB Cologne (business full texts)
261
OLC EcoSci
95
ArchiDok
8
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160821
Electronic banking : das Chancenpotential neuer Medien
Locarek-Junge, Hermann
- In:
Kundenzufriedenheit und Kundenbindung : Strategien und …
,
(pp. 371-390)
.
1998
Persistent link: https://www.econbiz.de/10001305178
Saved in:
160822
Verpackungsdesign als Erfolgsfaktor der Marke
Linxweiler, Richard
- In:
Verpackung - Medium im Trend der Wünsche : …
,
(pp. 178-179)
.
1998
Persistent link: https://www.econbiz.de/10001305290
Saved in:
160823
Befreiung von Denkblockaden durch Betrachtung von Marketingproblemen aus konstruktivistischer Sicht
Behrens, Gerold
- In:
Innovation in der Betriebswirtschaftslehre : Tagung der …
,
(pp. 119-142)
.
1998
Persistent link: https://www.econbiz.de/10001305310
Saved in:
160824
Arbeiten in der Just-in-time-Fabrik
Lehndorff, Steffen
- In:
Erwerbsarbeit und Erwerbsbevölkerung im Wandel : …
,
(pp. 223-244)
.
1998
Persistent link: https://www.econbiz.de/10001305458
Saved in:
160825
Schöne heile Netzwerkwelt? : Zur transaktionskostentheoretischen Rekonstruktion der Integration von Zuliefersystemen
Gaitanides, Michael
- In:
Organisation im Wandel der Märkte : Erich Frese zum …
,
(pp. 91-113)
.
1998
Persistent link: https://www.econbiz.de/10001305577
Saved in:
160826
Organisation globaler Versorgungsketten
Delfmann, Werner
- In:
Organisation im Wandel der Märkte : Erich Frese zum …
,
(pp. 61-89)
.
1998
Persistent link: https://www.econbiz.de/10001305578
Saved in:
160827
Exklusivrechte für Sport im Fernsehen : rote Karte und Vorschlag neuer Spielregeln
Seitel, Hans Peter
-
1998
Persistent link: https://www.econbiz.de/10001350312
Saved in:
160828
Vom Subventionsverdruss zum Bio-Boom : Analyse der Diffusion biologischer Lebensmittel anhand des ökologischen Transformationsprozesses
Villiger, Alex
-
1998
Persistent link: https://www.econbiz.de/10001350674
Saved in:
160829
Demand for and use of global account management
Montgomery, David Bruce
-
1998
Persistent link: https://www.econbiz.de/10001350886
Saved in:
160830
Bestehende Lieferverträge als Grund für die Unzumutbarkeit von Stromdurchleitungen?
Markert, Kurt
- In:
Zeitschrift für neues Energierecht : ZNER
2
(
1998
)
4
,
pp. 3-8
Persistent link: https://www.econbiz.de/10001352551
Saved in:
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