Demand for and use of global account management
David B. Montgomery, George S. Yip and Belen Villalonga
| Year of publication: |
[1998]
|
|---|---|
| Authors: | Montgomery, David Bruce |
| Other Persons: | Yip, George S. (contributor) ; Villalonga, Belen (contributor) |
| Publisher: |
Cambridge : Judge Institute of Management Studies, University of Cambridge |
| Subject: | Nachfrage | Demand | Rechnungswesen | Accounting | Welt | World | Globalisierung | Globalization | Key-Account-Management | Key account management |
| Extent: | 40 S graph. Darst 30cm |
|---|---|
| Series: | Research papers in management studies. - Cambridge, ZDB-ID 2102312-8. - Vol. 30/98 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001350886