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Search: subject:"Marketing Communication"
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Marketing management
163
Marketingmanagement
163
marketing communication
141
Internet marketing
72
Online-Marketing
72
Consumer behaviour
71
Konsumentenverhalten
71
Marketing communication
71
Advertising
49
Social Web
47
Social web
47
Werbung
45
Marketing
44
Brand management
42
Markenführung
42
Communication
41
Kommunikation
38
Beziehungsmarketing
35
Relationship marketing
35
integrated marketing communication
34
Advertising effects
32
Werbewirkung
32
Marketing Communication
24
Brand image
23
Markenimage
23
Internet
21
social media
19
India
14
Integrated marketing communication
14
Indien
12
KMU
12
Public relations
12
SME
12
Tourism marketing
12
Öffentlichkeitsarbeit
12
Tourismusmarketing
11
advertising
11
Viral marketing
10
Virales Marketing
10
IMC
9
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Undetermined
137
Free
130
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Article
334
Book / Working Paper
24
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Article in journal
212
Aufsatz in Zeitschrift
212
Aufsatz im Buch
20
Book section
20
Article
11
Conference paper
7
Konferenzbeitrag
7
Conference Paper
4
Aufsatzsammlung
3
Congress Report
2
Graue Literatur
2
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2
Non-commercial literature
2
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English
269
Undetermined
79
Spanish
4
German
2
French
1
Lithuanian
1
Serbian
1
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1
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Author
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Kitchen, Philip J.
7
NEAGOE, Cristina
6
Belanche Gracia, Daniel
4
Casaló Ariño, Luis V.
4
Guinalíu Blasco, Miguel
4
Kerr, Gayle
4
Miles, Chris
4
Barrio-García, Salvador del
3
Finne, Åke
3
Porcu, Lucia
3
Adnan, Sutrovic
2
Al-Maghribi, Omar
2
Azoulay, Rafik
2
Barska, Anetta
2
Bormane, Santa
2
Březinová, Monika
2
Chalupský, Vladimír
2
Chen, Huan
2
DIACONU, Mihaela
2
Dahiya, Rekha
2
De Villiers, Rouxelle
2
Domazet, Ivana
2
Dumitru, Mădălina
2
Ernszt, Ildikó
2
Farida, Naili
2
Febriyantoro, Mohamad Trio
2
Feldioreanu, Alexandra Ionelia
2
Feleagă, Liliana
2
Gayatri
2
Grzebieniak, Andrzej
2
Grönroos, Christian
2
Horská, Elena
2
Ivanov, Adelina Eugenia
2
Iyer, Sriya
2
Jain, Varsha
2
Kaneko, Keiko
2
Kollmannová, Denisa Kasl
2
Kusá, Alena
2
Laurie, Sally
2
Lings, Ian
2
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Institution
All
Hanken Svenska Handelshögskolan
3
Academy of Marketing Science
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
1
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Faculty of Economics, University of Cambridge
1
Gazdaság- és Társadalomtudományi Kar, Szent István Egyetem
1
ISM University of Management and Economics
1
Institutionen för Industriell Ekonomi och Organisation (INDEK), Kungliga Tekniska Högskolan (KTH)
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Keleti Károly Gazdasági Kar, Óbudai Egyetem
1
Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Published in...
All
Journal of marketing communications
18
Journal of business research : JBR
10
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing i menedžment innovacij : m&mi
5
The marketing review
5
Acta Universitatis Bohemiae Meridionales
4
European research studies
4
Integrated marketing communication : creating spaces for engagement
4
International journal of internet marketing and advertising : IJIMA
4
Revista de Marketing Online (Journal of Online Marketing)
4
Central European Business Review
3
Holistic Marketing Management
3
Holistic Marketing Management Journal
3
Journal of Business Research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of strategic marketing
3
Working Papers / Hanken Svenska Handelshögskolan
3
Anadolu University Journal of Social Sciences
2
Annales Universitatis Mariae Curie-Skłodowska / H
2
Annals of Spiru Haret University, Economic Series
2
Annals of University of Craiova - Economic Sciences Series
2
Central European business review : CEBR
2
Cogent Business & Management
2
Cogent business & management
2
Corporate communications : an international journal
2
Economics and business review
2
European Research Studies Journal
2
European journal of marketing : EJM
2
Indian journal of economics & business : IJEB
2
Interdisciplinary Management Research
2
International Journal of Academic Research in Business and Social Sciences
2
International Journal of Technology for Business (IJTB)
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of business performance management
2
International journal of islamic marketing and branding
2
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Source
All
ECONIS (ZBW)
240
RePEc
88
EconStor
16
BASE
14
Showing
81
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358
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81
Integration of Augmented Reality (AR) and Virtual Reality (VR) as marketing communications channels in the hospitality and tourism service sector
Balasubramanian, Kandappan
;
Puvaneswaran Kunasekaran
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 55-79)
.
2022
Persistent link: https://www.econbiz.de/10013280184
Saved in:
82
Brand management during a crisis : lessons for indigenous hospitality organisations in Africa
Adisa, Isaiah
;
Ibelegbu, Oserere
;
Chukwuka, Blessing
- In:
Marketing Communications and Brand Development in …
,
(pp. 131-155)
.
2022
Persistent link: https://www.econbiz.de/10013280193
Saved in:
83
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
Saved in:
84
Investigating the impact of television advertising and eWOM on brand equity creation
Ruzzier, Maja Konečnik
;
Petek, Nusa
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
Saved in:
85
Replication and George the Galapagos tortoise
Schultz, Don E.
;
Kerr, Gayle
;
Kitchen, Philip J.
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 313-328
Persistent link: https://www.econbiz.de/10013371020
Saved in:
86
Marketing
communication
in luxury research : a framework-based literature review and research agenda
Kyrousi, Antigone G.
;
Koronaki, Eirini
;
Zotou, Athina Y.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 560-589
Persistent link: https://www.econbiz.de/10013371047
Saved in:
87
Introducing integrated hybrid communication : the nexus linking
marketing
communication
and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
88
The visibility challenge : digital platforms giving a face to Indian small and medium enterprises
Sinha, Mudita
;
Fukey, Leena N.
- In:
International journal of technoentrepreneurship : IJTE
4
(
2022
)
3
,
pp. 180-197
Persistent link: https://www.econbiz.de/10013547879
Saved in:
89
Indulgent consumption signals interpersonal warmth
Tang, Qing
;
Zhang, Kuangjie
;
Huang, Xun Irene
- In:
Journal of marketing research
59
(
2022
)
6
,
pp. 1179-1196
Persistent link: https://www.econbiz.de/10013474530
Saved in:
90
The strategic innovation under information technological turbulence : the role of organisational resilience in competitive advantage
Aluisius Hery Pratono
- In:
Competitiveness review : CR
32
(
2022
)
3
,
pp. 475-491
Persistent link: https://www.econbiz.de/10013429424
Saved in:
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