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Search: subject:"Marketing and sales interface"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Flexibility in marketing & sales interfacing processes
Dewsnap, Belinda
;
Micevski, Milena
;
Cadogan, John W.
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 285-300
Persistent link: https://www.econbiz.de/10012422224
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2
Does marketing and sales integration always pay off? : evidence from a social capital perspective
Rouziès, Dominique
;
Hulland, John
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 511-527
Persistent link: https://www.econbiz.de/10010417560
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