Flexibility in marketing & sales interfacing processes
Year of publication: |
2020
|
---|---|
Authors: | Dewsnap, Belinda ; Micevski, Milena ; Cadogan, John W. ; Kadic-Maglajlic, Selma |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 285-300
|
Subject: | Flexibility | Marketing and sales interface | Strategic flexibility | Marketing and sales resources | Marketingmanagement | Marketing management | Flexibilität | Marketing | Verkauf | Selling | Vertrieb | Physical distribution |
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