Kilenthong, Pitsamorn; Hultman, Claes M.; Hills, Gerald E. - In: Journal of Research in Marketing and Entrepreneurship 18 (2016) 1, pp. 127-145
Purpose The purpose of this paper is to empirically test whether a systematic relationship exists between firms’ level of entrepreneurial marketing (EM) behaviours and firms’ characteristics, including firm age, firm size and firm’s founder. Design/methodology/approach This paper...
