Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Francesco Contò and Mariantonietta Fiore (Department of Economics, University of Foggia, Largo Papa Giovanni Paolo, Italy), Demetris Vrontis (Department of Marketing, University of Nicosia, Cyprus), Raffaele Silvestri (Department of Economics, University of Bari, Bari, Italy)
| Year of publication: |
2015
|
|---|---|
| Authors: | Contò, Francesco ; Fiore, Mariantonietta ; Vrontis, Demetris ; Silvestri, Raffaele |
| Published in: |
International journal of globalisation and small business : IJGSB. - Milton Keynes : Inderscience, ISSN 1479-3059, ZDB-ID 2170485-5. - Vol. 7.2015, 2, p. 107-124
|
| Subject: | marketing innovation | wine business | customer orientation | explorative study | innovative marketing behaviours | competitive advantage | web survey | SME | KMU | Weinbau | Wine industry | Innovation | Wein | Wine | Marketingmanagement | Marketing management | Italien | Italy | Wettbewerbsvorteil | Competitive advantage | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011533833