Wiid, Ria; du Preez, Rose; Wallström, Åsa - In: Marketing Intelligence & Planning 30 (2012) 1, pp. 4-17
Purpose – This article presents a content analysis of Marketing Intelligence & Planning ( MIP ) for the period 1990‐2010. The aim was to identify key trends in the evolution of MIP . Design/methodology/approach – Four areas were addressed, including an analysis of the nature of authorship,...