A citation and profiling analysis of pricing research from 1980 to 2010
Year of publication: |
2012
|
---|---|
Authors: | Leone, Robert P. ; Robinson, Larry M. ; Bragge, Johanna ; Somervuori, Outi |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 7, p. 1010-1024
|
Publisher: |
Elsevier |
Subject: | Price | Pricing | Pricing strategy | Citation analysis | Marketing journal impact | Research profiling |
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