Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing standardization"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Bibliometrics
1
Bibliometrie
1
Brand strategy
1
Consumer localism
1
Country of origin
1
Firm performance
1
International marketing
1
Internationales Marketing
1
Marketing adaptation
1
Marketing management
1
Marketing mix
1
Marketing standardization
1
Marketing standardization/adaptation
1
Marketingmanagement
1
Performance
1
Post-acquisition asset redeployment
1
Product legitimacy
1
Unternehmenserfolg
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chang, Hsing-Hua Stella
1
Chen, Jieke
1
Fong, Cher Min
1
Mandler, Timo
1
Ozsomer, Aysegul
1
Sezen, Burcu
1
Published in...
All
International journal of emerging markets
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Postacquisition asset redeployment and marketing adaptation : a consumer perspective
Fong, Cher Min
;
Chang, Hsing-Hua Stella
- In:
International journal of emerging markets
17
(
2022
)
10
,
pp. 2721-2739
Persistent link: https://www.econbiz.de/10014332068
Saved in:
2
Performance consequences of
marketing
standardization
/adaptation : a systematic literature review and future research agenda
Mandler, Timo
;
Sezen, Burcu
;
Chen, Jieke
;
Ozsomer, Aysegul
- In:
Journal of business research : JBR
125
(
2021
),
pp. 416-435
Persistent link: https://www.econbiz.de/10012494028
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
