Postacquisition asset redeployment and marketing adaptation : a consumer perspective
Year of publication: |
2022
|
---|---|
Authors: | Fong, Cher Min ; Chang, Hsing-Hua Stella |
Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 17.2022, 10, p. 2721-2739
|
Subject: | Brand strategy | Consumer localism | Country of origin | Marketing standardization/adaptation | Post-acquisition asset redeployment | Product legitimacy |
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