//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing strategy"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing management
16,338
Marketingmanagement
16,299
Marketing
3,340
Consumer behaviour
2,762
Konsumentenverhalten
2,594
Theory
2,249
Theorie
2,247
Relationship marketing
1,924
Beziehungsmarketing
1,873
Marketing strategy
1,725
Deutschland
1,571
Germany
1,565
Brand management
1,458
Markenführung
1,378
USA
1,341
United States
1,281
Online-Marketing
1,185
Internet marketing
1,169
Strategisches Management
1,135
Firm performance
1,053
Unternehmenserfolg
1,052
Innovation
947
Strategic management
927
International marketing
816
SME
809
KMU
807
Internationales Marketing
751
Social Web
705
Social web
705
Marktforschung
681
Advertising
658
Brand image
639
Werbung
631
Markenimage
619
Market research
596
Marketing theory
580
Innovationsmanagement
553
Marketingtheorie
543
Innovation management
537
Lieferantenmanagement
503
more ...
less ...
Online availability
All
Undetermined
5,461
Free
1,849
Type of publication
All
Article
11,691
Book / Working Paper
6,871
Journal
51
Other
7
Type of publication (narrower categories)
All
Article in journal
7,678
Aufsatz in Zeitschrift
7,678
Aufsatz im Buch
2,278
Book section
2,278
Hochschulschrift
1,102
Graue Literatur
1,084
Non-commercial literature
1,084
Thesis
954
research-article
831
Lehrbuch
695
Collection of articles of several authors
650
Sammelwerk
650
Textbook
592
Bibliografie enthalten
530
Bibliography included
530
Working Paper
506
Arbeitspapier
503
Case study
446
Fallstudie
446
Aufsatzsammlung
346
Konferenzschrift
193
Ratgeber
175
Guidebook
166
review-article
148
Conference proceedings
133
non-article
123
Reprint
117
review
107
case-report
104
conceptual-paper
104
Glossar enthalten
99
Glossary included
99
Handbook
80
Handbuch
80
Conference paper
71
Konferenzbeitrag
71
viewpoint
60
Collection of articles written by one author
39
Sammlung
39
Fallstudiensammlung
36
more ...
less ...
Language
All
English
14,269
German
3,894
Undetermined
243
French
73
Polish
41
Russian
33
Hungarian
24
Dutch
15
Italian
14
Spanish
14
Swedish
11
Ukrainian
11
Lithuanian
10
Romanian
6
Bulgarian
5
Portuguese
3
Slovak
3
Serbian
2
Turkish
2
Valencian
1
Czech
1
Danish
1
Finnish
1
Croatian
1
Indonesian
1
Kazakh
1
Macedonian
1
Slovenian
1
more ...
less ...
Author
All
Kotler, Philip
92
Bruhn, Manfred
83
Homburg, Christian
65
Meffert, Heribert
62
Pepels, Werner
47
Sheth, Jagdish N.
43
Kumar, V.
40
Keller, Kevin Lane
38
Esch, Franz-Rudolf
35
Kirchgeorg, Manfred
34
Bauer, Hans H.
33
Kitchen, Philip J.
33
Vrontis, Demetris
33
Wiedmann, Klaus-Peter
32
Tomczak, Torsten
30
Backhaus, Klaus
29
Albers, Sönke
28
Kerin, Roger A.
27
Piercy, Nigel
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
O'Cass, Aron
25
Burmann, Christoph
24
Morgan, Neil A.
24
Fritz, Wolfgang
23
Hinson, Robert
23
Melewar, T. C.
23
Rajagopal
23
Varadarajan, Rajan
23
Balmer, John M. T.
22
Lindgreen, Adam
22
Armstrong, Gary
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hult, G. Tomas M.
21
Schultz, Don E.
21
Hunt, Shelby D.
20
Madhani, Pankaj M.
20
more ...
less ...
Institution
All
American Marketing Association
58
Springer Fachmedien Wiesbaden
53
Books on Demand GmbH <Norderstedt>
18
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
OECD
13
IGI Global
12
Verlag Franz Vahlen
12
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
National Bureau of Economic Research
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wiley-VCH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
3
Cornell University / Department of Agricultural Economics
3
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
more ...
less ...
Published in...
All
Journal of business research : JBR
327
Industrial marketing management : the international journal for industrial and high-tech firms
255
European Journal of Marketing
216
Journal of strategic marketing
197
Strategic Direction
193
SpringerLink / Bücher
178
Journal of Consumer Marketing
149
Marketing Intelligence & Planning
138
European journal of marketing : EJM
131
Journal of marketing management : MM
123
Journal of the Academy of Marketing Science
115
Europäische Hochschulschriften / 5
114
The journal of business & industrial marketing
108
Journal of marketing communications
106
Journal of marketing
103
Marketing intelligence & planning
91
Journal of Product & Brand Management
83
Journal of retailing and consumer services
82
Gabler Edition Wissenschaft
79
International Marketing Review
75
International Journal of Bank Marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Springer eBook Collection
68
Journal of Business & Industrial Marketing
61
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
52
Journal of Services Marketing
49
International marketing review
48
The marketing review
48
Asia Pacific journal of marketing and logistics
47
Journal of advertising research
47
Journal of global marketing
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
International journal of technology marketing : IJTMkt
43
Marketing : ZFP ; journal of research and management
43
Journal of marketing research : JMR
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Psychology & marketing
41
more ...
less ...
Source
All
ECONIS (ZBW)
16,798
Other ZBW resources
1,489
RePEc
242
BASE
43
EconStor
22
USB Cologne (business full texts)
16
USB Cologne (EcoSocSci)
10
more ...
less ...
Showing
1
-
10
of
18,620
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Collection life cycle analysis : enhancing market strategies through advanced data analytics
Mazurek, Mariusz
;
Gauda, Konrad
;
Skrzypek-Ahmed, Sylwia
; …
- In:
European research studies
27
(
2024
),
pp. 14-24
Persistent link: https://www.econbiz.de/10014543362
Saved in:
2
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
3
Integrating sustainable development into their
marketing
strategy
: practices of Lebanese agri-food industries
Davidavičienė, Vida
;
Abou Fayad, Cendrella
;
Gergess, Marc
- In:
Verslas : teorija ir praktika : Vilniaus Gedimino …
25
(
2024
)
1
,
pp. 24-35
their
Marketing
strategy
based on the 4Ps. Lebanon's distinct challenges, from environmental to economic, call for …
Persistent link: https://www.econbiz.de/10014636097
Saved in:
4
Evolving marketing strategies for Swiss SMEs in the ICT sector : a
marketing
strategy
canvas in support of digital transformation
Meyer, Mona A.
;
Peter, Marc K.
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10015062353
Saved in:
5
Entrepreneurial
marketing
strategy
in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
6
Bibliometric analysis on the application of fuzzy logic into
marketing
strategy
Rosário, Albérico Travassos
;
Dias, Joana Carmo
; …
- In:
Businesses
3
(
2023
)
3
,
pp. 402-423
logic in
marketing
strategy
, we developed a systematic literature review with bibliometric analysis to examine a sample of …
Persistent link: https://www.econbiz.de/10014413880
Saved in:
7
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
8
Improving marketing approaches to the energy sector of Kazakhstan for decarbonization
Aizhana, Maldynova
;
Maira, Davletova
;
Assel, Ilyas
; …
- In:
International Journal of Energy Economics and Policy : IJEEP
12
(
2022
)
3
,
pp. 410-417
Persistent link: https://www.econbiz.de/10013285816
Saved in:
9
Modern grocery retailing consumer's profile is there a need for convenience stores to redefine precision
marketing
strategy
in Romania? : post Covid outbreak analyze
Stratila, Andreea-Elena
- In:
Journal of Eastern Europe research in business & …
2022
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013172077
Saved in:
10
The effect of digital
marketing
strategy
on customer and organizational outcomes
YachouAityassine, Fatima Lahcen
;
Al-Ajlouni, Mahmoud …
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
4
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014249957
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->