Modern grocery retailing consumer's profile is there a need for convenience stores to redefine precision marketing strategy in Romania? : post Covid outbreak analyze
Andreea-Elena Stratila
| Year of publication: |
2022
|
|---|---|
| Authors: | Stratila, Andreea-Elena |
| Published in: |
Journal of Eastern Europe research in business & economics : JEERBE. - Norristown, Pa. : IBIMA Publ., ISSN 2169-0367, ZDB-ID 2648300-2. - Vol. 2022.2022, Art.-No. 641909, p. 1-14
|
| Subject: | Precision Marketing Strategy | Customer segmentation | Convenience stores | Grocery retailers | Lebensmitteleinzelhandel | Food retailing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Rumänien | Romania | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Nachbarschaftsladen | Convenience store | Lebensmittelhandel | Food trade | Coronavirus |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5171/2022.641909 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013172077