Search Results - subject:"Marketing value"

The impact of COVID-19 on the Corporate Social Responsibility of top 100 companies in Mauritius

Bundhoo-Deenoo, Sheistah - In: Corporate Social Responsibility in Difficult Times, (pp. 225-244). 2023

Persistent link: https://www.econbiz.de/10014318073

Creating firm value, overcoming organizational inertia through the marketing value chain

Palomino-Tamayo, Walter; Timaná, Juan S. - In: Academia : revista Latinoamericana de administración 35 (2022) 1, pp. 20-36

Persistent link: https://www.econbiz.de/10012990426

Changes in approach to customer loyalty

Szczepańska, Katarzyna; Gawron, Patryk Paweł - In: Contemporary Economics 5 (2011) 1, pp. 60-69

marketing value and value based management. This is supported by associations of loyalty to the management parameters. …

Persistent link: https://www.econbiz.de/10010285676

Demonstrating the value of marketing

Hanssens, Dominique M.; Pauwels, Koen H. - In: Journal of marketing 80 (2016) 6, pp. 173-190

Persistent link: https://www.econbiz.de/10011621589

It's a secret : marketing value and the denial of availability

Hannah, David; Parent, Michael; Pitt, Leyland F.; … - In: Business horizons 57 (2014) 1, pp. 49-59

Persistent link: https://www.econbiz.de/10010243469

Market expansion strategy and marketing survival : evidence from beauty parlor businesses in Thailand

Kaewmungkoon, Satakoon; Ussahawanitchakit, Phaprukebaramee - In: Journal of international business and economics : JIBE 14 (2014) 2, pp. 83-100

Persistent link: https://www.econbiz.de/10010407270

Marketing value creation for competitive advantage of Thai food industry

Panyindee, Somporn; Jadesadalug, Viroj - In: Journal of international business and economics : JIBE 14 (2014) 1, pp. 51-58

Persistent link: https://www.econbiz.de/10010407366

It's a secret: Marketing value and the denial of availability

Hannah, David; Parent, Michael; Pitt, Leyland; Berthon, … - In: Business Horizons 57 (2014) 1, pp. 49-59

organizational studies, psychology, and marketing to develop a typology of secrets that reflects their marketing value and their … knowledge value. Marketing secrets can have value to the firm (strategic value), to the customer (marketing value), or to both … strategic value, as well as high marketing value; (2) mythical secrets mean little to the firm but a lot to the customer; (3 …

Persistent link: https://www.econbiz.de/10010730378