Search Results - subject:"McCann Erickson"

Opening for business : a comparison of J. Walter Thompson and McCann Erickson's entries into the Australian market

Crawford, Robert - In: Journal of historical research in marketing 8 (2016) 3, pp. 452-472

Persistent link: https://www.econbiz.de/10011626970

Crawford, Robert - In: Journal of Historical Research in Marketing 8 (2016) 3, pp. 452-472

comparison of the respective entries of the advertising agencies J. Walter Thompson and McCann Erickson into the Australian … initiatives implemented by J. Walter Thompson and McCann Erickson as documented in the agencies’ respective archival collections … as well as industry press reports. Findings The similarities between J. Walter Thompson and McCann Erickson reveal that …

Persistent link: https://www.econbiz.de/10014873608

Irresistible empire or innocents abroad? : American advertising agencies in post-war Italy, 1950s - 1970s

Fasce, Ferdinando; Bini, Elisabetta - In: Journal of historical research in marketing 7 (2015) 1, pp. 7-30

Persistent link: https://www.econbiz.de/10010530060

Irresistible empire or innocents abroad? American advertising agencies in post-war Italy, 1950s-1970s

Fasce, Ferdinando; Bini, Elisabetta - In: Journal of Historical Research in Marketing 7 (2015) 1, pp. 7-30

Purpose – The purpose of this paper is to examine the presence and influence of US advertising in Italy between the early 1950s and the mid-1970s. Design/methodology/approach – The purpose of this paper is to examine the presence and influence of US advertising in Italy between the early...

Persistent link: https://www.econbiz.de/10014873517