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Search: subject:"McDonald restaurants"
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Marketingstrategie
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McDonald's Restaurants of Canada Limited
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CCT
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Consumer behaviour
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Fast Food
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Fast-food industry
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brand communication
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consumer culture theory
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country culture
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fast food restaurants
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perception
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social exchange theory
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Schneider, Willy
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Bhanot, Sandeep
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Srivastava, Rajesh
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International journal of Indian culture and business management : IJICBM
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International journal of export marketing : IJExportM
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ECONIS (ZBW)
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Perception study of customers of a global fast food restaurant in India and USA
Srivastava, Rajesh
;
Paul, Manimoy
;
Bhanot, Sandeep
- In:
International journal of Indian culture and business …
26
(
2022
)
3
,
pp. 379-406
Persistent link: https://www.econbiz.de/10014314183
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2
Will perception of customers of McDonald's fast food restaurant be different in India and USA? : a comparative study between the two countries' culture
Srivastava, R. K.
;
Manimoy, Paul
;
Bhanot, Sandeep
- In:
International journal of export marketing : IJExportM
4
(
2021
)
2
,
pp. 150-177
Persistent link: https://www.econbiz.de/10012598603
Saved in:
3
McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515387
Saved in:
4
McMarketing : Einblicke in die Marketing-Strategie von McDonalds
Schneider, Willy
-
2007
Persistent link: https://www.econbiz.de/10004921078
Saved in:
5
McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004945407
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