Martínez León, I. M.; Olmedo Cifuentes, I. - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 2, pp. 127-142
The corporate reputation is a dynamic capability and intangible asset, and therefore, as source of competitive advantage, generating of superior results. These circumstances justify the growing interest of the institutions of prestige and the academics for develop a measure scale that allows...