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Search: subject:"Media"
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Subject
All
Social Web
20,623
Social web
20,620
Online-Marketing
12,886
Internet marketing
12,786
Consumer behaviour
7,672
Konsumentenverhalten
7,631
Deutschland
3,676
Electronic Commerce
3,528
Internet
3,357
Mediensektor
3,337
Media industries
3,335
E-commerce
3,329
Germany
3,280
Kommunikationsmedien
3,256
Communication media
3,245
Viral marketing
2,884
Virales Marketing
2,880
Relationship marketing
2,776
Beziehungsmarketing
2,768
Online retailing
2,766
Online-Handel
2,766
Advertising
2,648
Social media
2,616
Werbung
2,606
Werbewirkung
2,566
Soziales Netzwerk
2,556
Brand management
2,544
Advertising effects
2,543
Markenführung
2,527
Social network
2,379
USA
2,331
United States
2,195
social media
2,188
Theorie
2,123
Theory
2,080
Digitalisierung
1,911
Digitization
1,794
Web 2.0 technologies
1,745
Web 2.0-Technologien
1,744
Marketingmanagement
1,700
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Online availability
All
Undetermined
17,267
Free
11,121
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Article
30,600
Book / Working Paper
19,627
Journal
370
Other
53
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All
Article in journal
20,638
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20,638
Aufsatz im Buch
6,349
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6,349
Graue Literatur
3,805
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3,805
Working Paper
3,111
Arbeitspapier
2,599
Hochschulschrift
1,517
Collection of articles of several authors
1,271
Sammelwerk
1,271
Thesis
1,075
Aufsatzsammlung
939
research-article
926
Case study
702
Fallstudie
702
Konferenzschrift
503
Conference paper
335
Konferenzbeitrag
335
Ratgeber
322
Article
306
Guidebook
295
Lehrbuch
280
Dissertation u.a. Prüfungsschriften
269
Amtsdruckschrift
257
Government document
257
Conference proceedings
244
Textbook
216
Bibliographie
209
Bibliografie enthalten
165
Bibliography included
165
Statistik
160
Collection of articles written by one author
132
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132
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131
review-article
131
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124
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124
review
88
Conference Paper
76
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English
39,126
German
8,559
Undetermined
2,350
Hungarian
263
French
225
Spanish
138
Italian
43
Polish
41
Russian
41
Swedish
28
Portuguese
26
Danish
12
Dutch
11
Finnish
10
Norwegian
10
Serbian
9
Croatian
7
Bulgarian
6
Romanian
6
Czech
5
Lithuanian
5
Turkish
4
Slovak
3
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3
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2
Latvian
2
Slovenian
2
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2
Afrikaans
1
Bosnian
1
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1
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1
Chinese
1
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Author
All
Press, World Trade
157
Budzinski, Oliver
98
Kind, Hans Jarle
81
Dewenter, Ralf
78
Hess, Thomas
74
Thomas, Tobias
68
Petrova, Maria
64
Wirtz, Bernd W.
63
Kreutzer, Ralf T.
52
Waldfogel, Joel
51
Enikolopov, Ruben
49
Zhuravskaya, Ekaterina
47
Dwivedi, Yogesh Kumar
44
Peitz, Martin
44
Goldfarb, Avi
43
Stroebel, Johannes
43
Anderson, Simon P.
42
Sabatini, Fabio
41
Whinston, Andrew B.
41
Skiera, Bernd
40
Tucker, Catherine
40
Qiu, Liangfei
39
Shapiro, Jesse M.
39
Sjurts, Insa
39
Adena, Maja
38
Gentzkow, Matthew Aaron
38
Durante, Ruben
37
Friedrichsen, Mike
36
Kuchler, Theresa
36
Roth, Christopher
36
Siegert, Gabriele
36
Ghose, Anindya
35
Sobbrio, Francesco
35
Kollmann, Tobias
34
Law, Chun Hung Roberts
34
Strömberg, David
34
Bauer, Hans H.
33
Wilbur, Kenneth C.
33
Füller, Johann
32
Bailey, Michael
31
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Institution
All
Springer Fachmedien Wiesbaden
217
IGI Global
187
National Bureau of Economic Research
171
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
88
Institut für Demoskopie Allensbach
68
eSocialSciences
60
OECD
45
Europäische Kommission
42
C.E.P.R. Discussion Papers
37
Nomos Verlagsgesellschaft
35
Economics Research, World Bank Group
25
Europäische Kommission / Generaldirektion Bildung und Kultur
23
Books on Demand GmbH <Norderstedt>
20
London School of Economics (LSE)
20
Information Resources Management Association
19
International Telecommunications Society (ITS)
18
Verlag Dr. Kovač
18
American Marketing Association
17
European Research Centre on Migration and Ethnic Relations <Utrecht>
17
Springer-Verlag GmbH
17
Agricultural and Applied Economics Association - AAEA
15
CESifo
15
Edward Elgar Publishing
15
Haufe-Lexware GmbH & Co. KG
15
Organisation for Economic Co-operation and Development
15
Springer Gabler <Firma>
14
Center for Tobacco Control Research and Education, UC San Francisco
13
International Institute of Social and Economic Sciences
13
Universität Mannheim
13
Arbeitsgemeinschaft Media-Analyse
12
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
12
Institute for the Study of Labor (IZA)
12
Inter-American Development Bank
12
NET Institute
12
RECON
12
World Bank
12
ARENA
11
EconWPA
11
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
11
Media-Micro-Census GmbH <Frankfurt, Main>
11
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Published in...
All
Journal of business research : JBR
645
SpringerLink / Bücher
374
Journal of retailing and consumer services
329
Technological forecasting & social change : an international journal
291
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
262
International journal of internet marketing and advertising : IJIMA
256
Journal of advertising research
227
Information systems research : ISR
199
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
190
Springer eBook Collection
180
Journal of marketing communications
173
Tourism management : research, policies, practice
172
Management science : journal of the Institute for Operations Research and the Management Sciences
171
NBER working paper series
171
Journal of management information systems : JMIS
158
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
158
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
152
International journal of advertising : the review of marketing communications
151
CESifo working papers
149
Psychology & marketing
149
Journal of media business studies
148
The journal of media economics
145
International journal of hospitality management
139
Working paper / National Bureau of Economic Research, Inc.
130
Online Information Review
129
Electronic commerce research
127
Physica A: Statistical Mechanics and its Applications
127
Journal of internet commerce
124
International journal of electronic marketing and retailing : IJEMR
120
Discussion papers / CEPR
118
Industrial marketing management : the international journal for industrial and high-tech firms
116
Journal of travel and tourism marketing
112
International journal of business information systems : IJBIS
111
NBER Working Paper
110
Business horizons
108
Journal of marketing management : MM
108
International journal of advertising : the quarterly review of marketing communications
106
Journal of promotion management : innovations in planning and applied research
103
Strategic Direction
103
Management information systems : mis quarterly
101
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Source
All
ECONIS (ZBW)
42,563
USB Cologne (EcoSocSci)
2,659
RePEc
2,225
Other ZBW resources
1,650
EconStor
943
BASE
521
ArchiDok
71
USB Cologne (business full texts)
18
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49,401
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49401
Entertainment industry economics : a guide for financial analysis
Vogel, Harold L.
-
1986
Persistent link: https://www.econbiz.de/10004745773
Saved in:
49402
Assistance from the member states and the Commission of the European Communities to the
media
in the Third World
1986
Persistent link: https://www.econbiz.de/10013419948
Saved in:
49403
Medienstadt München : eine IHK-Unters.
Rochow, Detlef
-
1986
Persistent link: https://www.econbiz.de/10013410208
Saved in:
49404
Massenkommunikation, politische Herrschaft und sozio-kultureller Wandel in den ASEAN-Staaten
Nimsdorf, Udo
-
1986
Persistent link: https://www.econbiz.de/10013344391
Saved in:
49405
Audio-visual services and production
1998
Persistent link: https://www.econbiz.de/10000628026
Saved in:
49406
Building the information economy : a progress report on the enabling legal and regultory framework
1998
Persistent link: https://www.econbiz.de/10000168190
Saved in:
49407
Offener Zugang privater Nutzer zum Internet : Konzepte und regulatorische Implikationen unter Berücksichtigung ausländischer Erfahrungen
Fries, Cornelia
;
Büllingen, Franz
-
1998
Persistent link: https://www.econbiz.de/10000681120
Saved in:
49408
Handelsmarketing und electronic commerce im Internet
Fritz, Wolfgang
-
1998
Persistent link: https://www.econbiz.de/10000683178
Saved in:
49409
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1998-: Thousand Oaks, CA : SAGE Publishing
;
1998-2008: …
;
…
-
12.1998 -
Persistent link: https://www.econbiz.de/10000657304
Saved in:
49410
"Im Osten was Neues" : die Entwicklung der Werbewirtschaft in den neuen Bundesländern unter vorrangiger Berücksichtigung der ostdeutschen Agenturszene
Götz, Martina
-
1998
Persistent link: https://www.econbiz.de/10000663761
Saved in:
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