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Search: subject:"Mixed emotions"
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Emotion
14
Consumer behaviour
10
Konsumentenverhalten
10
Mixed emotions
9
mixed emotions
6
Advertising effects
5
Werbewirkung
5
Advertising
4
Werbung
4
Brand management
3
Cognition
3
Kognition
3
Markenführung
3
Tourism
3
Tourism marketing
3
Tourismus
3
Tourismusmarketing
3
Brand image
2
Cognitive flexibility
2
Holiday behaviour
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Psychology of advertising
2
Satisfaction
2
Tourism industry
2
Tourismuswirtschaft
2
Urlaubsverhalten
2
Werbepsychologie
2
Zufriedenheit
2
happiness
2
Accounting
1
Accounting preparers
1
Ambivalence
1
Anticipatory emotions
1
Arts
1
Banksy
1
Baroque art
1
Berichtswesen
1
Beziehungsmarketing
1
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Undetermined
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English
14
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Septianto, Felix
5
Achilli, Giulia
1
Bandyopadhyay, Argho
1
Bi, Nan
1
Busco, Cristiano
1
Chen, Yong
1
Chiew, Tung Moi
1
Dangoisse, Florence
1
Giovannoni, Elena
1
Granà, Fabrizio
1
Hall, John
1
Hesapci-Sanaktekin, Ozlem
1
Hickman, Ellie
1
Khoo-Lattimore, Catheryn
1
Kim, Jun Woo
1
Klaus, Philipp
1
Lee, Hyun-Woo
1
Magnusen, Marshall
1
Manthiou, Aikaterini
1
Nallaperuma, Kaushalya
1
Nils, Frédéric
1
Parmentier, Michaël
1
Pirsoul, Thomas
1
Pontes, Nicolas
1
Prayag, Girish
1
Quach, Sara
1
Sipilä, Jenni
1
Soscia, Isabella
1
Steel, Marion
1
Steriopoulos, Effie
1
Sundqvist, Sanna
1
Tarkiainen, Anssi
1
Thaichon, Park
1
Tjiptono, Fandy
1
Ursavas, Baris
1
Vince, Russ
1
Wong, Ho Yin
1
Xin, Benlu
1
Yin, Cheng-Yue
1
Zacher, Hannes
1
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Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of management inquiry
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of vacation marketing
1
Journal of vocational behavior
1
Psychology & marketing
1
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ECONIS (ZBW)
14
RePEc
1
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1
Heritage tourism brand experiences : the influence of emotions and emotional engagement
Steriopoulos, Effie
;
Khoo-Lattimore, Catheryn
;
Wong, Ho Yin
- In:
Journal of vacation marketing
30
(
2024
)
3
,
pp. 489-504
Persistent link: https://www.econbiz.de/10014631994
Saved in:
2
Exploring the craft of visual accounts through arts : fear, voids and illusion in corporate reporting practices
Achilli, Giulia
;
Busco, Cristiano
;
Giovannoni, Elena
; …
- In:
Critical perspectives on accounting : an international …
94
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014435031
Saved in:
3
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
4
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
5
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
6
Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
Saved in:
7
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
8
Reflections on the role of bemusement in institutional disruption
Vince, Russ
- In:
Journal of management inquiry
30
(
2021
)
3
,
pp. 273-284
Persistent link: https://www.econbiz.de/10012593030
Saved in:
9
Anticipatory emotions at the prospect of the transition to higher education : a latent transition analysis
Parmentier, Michaël
;
Dangoisse, Florence
;
Zacher, Hannes
; …
- In:
Journal of vocational behavior
125
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013341249
Saved in:
10
Beyond good and bad : challenging the suggested role of emotions in customer experience (CX) research
Manthiou, Aikaterini
;
Hickman, Ellie
;
Klaus, Philipp
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305348
Saved in:
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