Beyond good and bad : challenging the suggested role of emotions in customer experience (CX) research
Year of publication: |
2020
|
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Authors: | Manthiou, Aikaterini ; Hickman, Ellie ; Klaus, Philipp |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-12
|
Subject: | Mixed emotions | Emotions | Customer experience | Customer-employee interaction | Customer-firm interaction | Customer-to-customer interaction | Emotion | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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