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Search: subject:"Mobile Internet Service"
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Consumer behaviour
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Mobile Business
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Mobile business
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Mobile communications
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Mobilkommunikation
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Beziehungsmarketing
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Customer Retention
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IT product value
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Information Systems Continuance Model
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Relationship marketing
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South Korea
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Südkorea
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Web-based service
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Worldwide Interoperability for Microwave Access (WiMAX)
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Zielgruppe
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consumer psychology
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mobile Internet service
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mobile targeting
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randomized field experiment
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time-of-day targeting
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Fang, Zheng
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Gupta, Sumeet
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Jeon, Yoon-seung
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Phang, Chee Wei
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Journal of global information management : an official publication of the Information Resources Management Association
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Journal of management information systems : JMIS
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ECONIS (ZBW)
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Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
2
User continuance intention towards
mobile
Internet
service
: the case of WiMAX in Korea
Kim, Hee-woong
;
Gupta, Sumeet
;
Jeon, Yoon-seung
- In:
Journal of global information management : an official …
21
(
2013
)
4
,
pp. 121-142
Persistent link: https://www.econbiz.de/10010252954
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