Mobile time-based targeting : matching product-value appeal to time of day
Chee Wei Phang, Xueming Luo, and Zheng Fang
| Year of publication: |
2019
|
|---|---|
| Authors: | Phang, Chee Wei ; Luo, Xueming ; Fang, Zheng |
| Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 36.2019, 2, p. 513-545
|
| Subject: | mobile targeting | consumer psychology | IT product value | mobile Internet service | randomized field experiment | time-of-day targeting | Experiment | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Zielgruppe | Target group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2019.1598696 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012198595