Wan, Qin; Zhu, Jing; Li, Huijing; Wang, Lili - In: Nankai Business Review International 8 (2017) 3, pp. 289-303
presented under different scenarios. This paper verifies that asymmetry can make the firm with high mobile accessibility obtain … extra profits. Furthermore, when unit targeting cost is relatively low, profit of the firm with low mobile accessibility … increases first and decreases later with respect to its mobile accessibility. Practical implications Competing firms’ optimal …