How to offer mobile targeting promotion under asymmetry
Qin Wan, Jing Zhu, Huijing Li and Lili Wang
| Year of publication: |
2017
|
|---|---|
| Authors: | Wan, Qin ; Zhu, Jing ; Li, Huijing ; Wang, Lili |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 8.2017, 3, p. 289-303
|
| Subject: | Asymmetry | Competitive market | Mobile accessibility | Mobile targeting | Kapitalmobilität | Capital mobility | USA | United States | Mobilkommunikation | Mobile communications | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-01-2017-0004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011775952