stimulate mobile entertainment usage by introducing flat-rate dataplans and trading their “walled garden” portals for open … expert interviewswith industry executives, this study categorises the various participants in the nascentSouth African mobile … entertainment industry and explores the underlying sources of eachcategory’s relative bargaining power. It also provides an analysis …

This study aims to understand why the usage of mobile entertainment services (MES) among young Bangladeshis is …–TPB framework, fits generally well for mobile entertainment services in Bangladesh. The three factors of perceived behaviour control …, perceived value, and attitude are important determinants for intention to use mobile entertainment services, and perceived …